Sharon Hendrix

"You know they say time has a way of healing everything” sings Sharon Hendrix in the first verse of her new single “Believe and Become,” her voice delivering a full-bodied melodicism that seems to have been heaven-sent amidst this summer of social unrest around the world. Inspiring us with not only her words but the strength of her tonal presence in this track, Hendrix turns in what could be her most well-rounded piece of material to date in this all-new single/video combo, and if you haven’t already taken a peek at it, I would recommend doing so immediately this September. 

More on Sharon Hendrix: https://sharonhendrix.net/ 

The rhythm of both the vocal and the instrumentation gradually becomes a key element in upping the chills-factor in “Believe and Become,” with a slight contrast between the visual tempo in the video and the fluidity of the music adding a sense of theatrical license to the finished product. Hendrix herself is perfectly timed with the subtly churning backdrop here, and although her voice is by the far the strongest component of the mix for us to connect with, the instrumental faceting isn’t merely an afterthought at all. The harmonies are too great for that to be the case (not to mention the fact this is one artist who has a solid reputation for rejecting filler). 

In the music video for “Believe and Become,” we find a string of shots that essentially embody the grandiosity of the melody here without overstating any one specific theme, and if you keep up with contemporary videography in pop music, you already know just how difficult a task this is - regardless of the artist’s budget. For as underground a player as she so proudly is, Hendrix is looking like a primetime contender in this release and only adding to her star-quality credibility. 

Apple Music: https://music.apple.com/us/album/believe-and-become-single/1511264957?i=1511264958&ign-gact=3&ls=1 

Sharon Hendrix has inarguably been making some really amazing music in recent years, and if you ask me “Believe and Become” is definitely among her greatest hits to see widespread release to date. We don’t get a lot of filler, pomp or outrageous cosmetics in this single, but instead a lot of creative substance a several points of interest that allude to influences that go well beyond the vocal pop genre. This artist is one to follow in 2020, and I think that the majority of critics who track her scene are likely to agree with me after seeing her latest release. 

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Trace Whittaker

Newcastle-upon-Tyne

9/2020